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Started this before change to "New Blogger", as backup in case of trouble with digiphoto blog "In a Small Dark Room", or rants & links blog "Hello Cruel World" . Useful - at one stage Dark Room was there, but like the astrophysical Dark Matter, we could't see it ... better now, but kept Just In Case.

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There is nothing. There is no God and no universe, there is only empty space, and in it a lost and homeless and wandering and companionless and indestructible Thought. And I am that thought. And God, and the Universe, and Time, and Life, and Death, and Joy and Sorrow and Pain only a grotesque and brutal dream, evolved from the frantic imagination of that same Thought.
Mark Twain (letter to Joseph Twichell after his wife's death)
[me, on a bad day]

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Notes on the Architecture of the Flatiron Building - New York (USA) Gothamist: Flatiron Gets Wrapped

While some New Yorkers are looking for pieces of Flatiron charm in the dumpsters (sometimess fruitlessly) on Broadway and 22nd Street, most people will be seeing another result of the almost endless renovation of the Flatiron building: A huge H&M ad will be wrapped on the front of the Flatiron's northern point. Oh, yes, the Scandinavian value retailer will get to place a 15,200 square foot ad which will feature a woman in a linen suit, according to the Daily News ... H&M ad manager Steve Lubomski said the ad was the most expensive they had ever purchased and that "It's great to take a landmark building and make it our own. It's a desirable area with a lot of great shopping, plus there's not a lot of clutter." ... New York Daily News - Exclusive: It's a wrap, H&M
Fashioning giant ad on Flatiron Bldg.

The Flatiron Building is getting a nose job - courtesy of clothing designer H&M.

The retailer with nine stores in the city has struck a deal to hype its upcoming spring line by slapping one of the city's biggest billboards on the rounded corner of the historic Flatiron Building at 23rd St. and Broadway, the Daily News has learned.

Construction begins today on a one-day project that will turn 200 feet of scaffolding into a black mesh advertisement.

So by this evening, anyone heading south on Broadway or Fifth Avenue from the Empire State Building will be hit with an image of a woman modeling an H&M linen suit wrapped to the top of the famed curve of the north-facing facade
The splashy ad is the latest in a trend that's seen a growing number of big billboards on city office buildings - from a multitude of spots in a renovated Times Square to midtown locales with ads for Commerce Bank and Hearst Magazines.

But some don't like to see the phenomenon spreading to classics like the Flatiron Building, even for a temporary campaign that will help cover up some unsightly scaffolding.

"It's a landmark building, it shouldn't be done," said ad exec Regina McMahon, who works up the block.

Laurie Greene, a Holtzbrinck saleswoman who works in the building, said the billboard would likely upset the over-40 crowd that didn't grow up saturated with ads.

"I doubt people in their 20s and 30s will care, I know I'm used to all the advertising that's been spreading," said the 35-year-old Greene. Architecture of the Flatiron Building - New York, New York, United States of America
Also known as: Fuller Building
Built: 1902
Designed by: Daniel H. Burnham

... the Flatiron Building is a favorite of New Yorkers and admirers around the world. Perhaps because it symbolizes so much of how New Yorkers see themselves -- Defiant, bold, sophisticated, and interesting. With just enough embedded grime and soot to highlight its details. The Flatiron's most interesting feature is its shape -- a slender hull plowing up the streets of commerce as the bow off a great ocean liner plows through the waves of its domain. The apex of the building is just six feet wide, and expands into a limestone wedge adorned with Gothic and Renaissance details of Greek faces and terra cotta flowers. The building has two claims to fame -- one architectural, the other cultural. Some consider the Flatiron Building to be New York City's first skyscraper. It certainly was one of the first buildings in the city to employ a steel frame to hold up its 285-foot tall facade, but not the first. Some felt its shape (like a flatiron) was less artistic and more dangerous. They thought it would fall over, and during construction the Flatiron Building was nicknamed "Burnham's Folly."

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